Creative Refreshment

Sunday, March 29, 2009

Welcome :: Refreshments will be served shortly.

My name is Matt Anderson and my life is advertising. I read about it, hang it on my walls, shower with it, and even dream about. Actually, most of my dreams come with an image and a tagline.

I consider myself a highly conceptual individual and take on every project believing that the client can be shown something new, innovative, and fresh. I believe that killer strategies + talent = great advertising and that a great ad should give you the chills, get you involved, and have amazing results. After all... We're after hearts and souls here. Capture those and the minds and wallets will follow.

Enjoy my portfolio, and please feel free to contact me with any questions, or for a full resume.

arts_plus@yahoo.com

Microsoft :: ESMD :: Hello World

Client: Microsoft : ESMD

Role: Art Direction

Description: Microsoft division Emerging Segments and Marketing Department. Hello world introduction video.

Use: Trade shows, internal, sales and marketing material, web

Plantronics :: Sound Innovation Experience

Client: Plantronics

Role: Art Director

Description: Video was designed to educate and train Plantronics channel partners and end-users on the benefits of wireless headsets in the office, at home, or on the go.

Use: Intro to a Q&A session on the 44-foot long mobile marketing unit titled "The Sound Innovation Experience" tour.

(See design of Sound Coach exterior, interior collateral, and informational materials below.)